Anti-SPAM Law

Canada's Anti-SPAM Legislation

The CASL Legislation is active as of July 1 and everyone at UPEI needs to be aware of the implications in the event that we need to change some of our practices. Some of these issues have been part of the conversations around Privacy and our response to respecting privacy, but there are additional steps we may need to take. This message is meant to provide staff and faculty with an initial opportunity to become familiar with CASL, and also who they can contact when they have questions.

What Does it Mean for UPEI?

  • What is CASL?

    • CASL (Canada’s Anti-SPAM Legislation) is designed to protect Canadians from the deluge of electronic SPAM messages, while attempting to allow legitimate individuals and organizations like UPEI to continue to communicate with their communities of interest. CASL carries substantial penalties for infringement, and since it is new it also has a substantial learning curve to ensure we are compliant.

  • Does it Apply to UPEI?

    • While UPEI is not a commercial entity, it does carry out messaging deemed to be commercial in nature (e.g. recruitment, alumni), hence we are subject to CASL like any other organization. While CASL will probably not have an impact on many of us at UPEI it will certainly impact some, and therefore it is important for people to be aware of the best practices for communications in this context.

  • What is a CEM?

    • A CEM (Commercial Electronic Message) refers to “Any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit.” If a message meets this definition it can be seen as SPAM and should be sent only after considering CASL and the appropriate approach to messaging in this content.

Who Can I Contact?

  • The Privacy Office will be facilitating sessions in the coming months to help staff at UPEI understand the impact. In the meantime, please feel free to contact Mark Leggott (566-0460, or Jeff MacDonald (566-0388, if you have any questions or concerns.

  • The Privacy Office will also maintain information on the privacy website:

Some Useful Links and Resources

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